I am a full-stack Marketing expert with extensive experience in SEO, PPC, and conversion rate optimization (CRO). I also have a flair for branding.

As a performance marketing expert, I use data to underpin decision-making, guiding all elements of the digital customer journey to deliver exceptional bottom funnel performance. I bring a unique blend of Performance Marketing with Brand Marketing to ensure consistent Brand storytelling across all customer touch points.

With over 10 years of experience, I have led the digital Marketing strategy for one of New Zealand’s fastest growing financial services brands. I currently lead the digital strategy for Les Mills NZ, owning the full digital funnel as well as feeding into the brand positioning and brand strategy for Les Mills.